How Virtual Reality Is Used In The Car Industry


VR is becoming increasingly useful in the automobile design industry as a practical tool. VR has already made significant contributions to the development of autonomous vehicle infrastructure, but it will also play an important role in automotive design.

This is happening earlier in the design process, as designers are using VR applications to conceive ideas and turn them into workable prototypes and models. To support breakthroughs in car design, ST Engineering Antycip offers specialized VR tools and platforms.

How Can You Use VR to Design Cars?

Virtual prototyping and the use of simulation technology are two VR applications for automotive and transport design. These, as well as other, VR tools, are revolutionizing how cars are designed.

Designers may use 3D methods to generate extremely realistic features and integrate them into prototypes considerably sooner in the process. This is very much a human scale issue; it draws the designer closer to the completed item, even if it doesn’t exist in such form in reality.

How VR Supports Core Design Principles

The Design Council identifies four fundamental principles of design work: Empathy, iteration, collaboration, and visualisation. VR supports all of these in the context of the automobile sector.

Empathy is a required component of great design. It’s all about comprehending the user’s ultimate experience. VR enables designers to place themselves inside their creations as they develop concepts in their early stages. This is owing to VR’s immersive, three-dimensional features.

Instead of relying on 2D sketches and CAD plans, the designer may now render designs in actual size, as well as 3D representations. This allows for a far greater understanding of how a design will translate to real-world applications.

Second, through VR, iteration, the testing of concepts by trial and error, becomes far more efficient and less wasteful. Virtual prototyping eliminates design and evaluation restrictions while lowering production costs. Third, and closely linked to this greater creative freedom, is the enhanced potential for collaboration that VR provides.

In automobile design, 3D rendering of designs and prototypes at actual size helps to overcome obstacles in communicating ideas and bridges the gap between design and engineering functions. Furthermore, sophisticated tools such as immersive VR CAVE environments help to promote real-time group collaboration. Finally, there is the visual aspect of design. Visualization aids in the comprehension of complicated data

With VORTEX, for the first time in history, Virtual reality brings to life visualisation in realistic appearances that complements this fundamental aspect of design.

21st Century Car Design

VR is being used in newsworthy ways to establish new standards in automobile design. The Ford Motor Company is utilizing 3D rendering to help develop motorsport vehicles. VR is conceived here as a metaphor, with designers using headsets and controllers instead of sketch pads and CAD to create ideas. The firm has gone one step further by designing a car that incorporates VR.

Beyond the headlines, however, the advantages that VR provides to vehicle designers are enormous and long-lasting. VR is set to become an ingrained part of early design phases through prototyping, product launch, and production as a result of the pandemic.

It’s also enabling automobile manufacturers like Ford to improve the whole product development process, speeding it up and allowing it to flow more smoothly through critical stages. And it plays an increasingly significant part in product marketing, allowing potential customers to get a taste of new car designs from every angle while they’re still on the drawing board or on display in a showroom.

ST Engineering Antycip and the Automotive Industry

ST Engineering Antycip allows you to see and understand your designs and engineering features much sooner than traditional methods. While reducing your design capability, save money, time, and resources by utilizing VR prototyping and immersive scenarios.

For additional information, please call or email us.

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